Archive for the Search Engine Optimization Category

Day Three of Search Engine Strategies New York

The keynote speaker this morning at Search Engine Strategies Conference in New York this morning was Gordon McLeod discussed the evolution of the online Wall Street Journal. Interesting to note has been the bounce-back of mainstream online media. Like the WSJ many outlets have come of age in their online environment catching-up with the blogosphere. It's quite impressive the gains made by the slower moving giants. The best session of the day that I attended was the Business-to-Business Tactic

March 19, 2008 No Comments Full Story

Day One of Search Engine Strategies New York

  This is my first trip to the Big Apple. As a history major in college, I have a deep appreciation for the architecture and history of this amazing city. Attending the Search Engine Strategies Conference in New York is an amazing experience of witnessing a city rich in history while learning from cutting-edge marketing and technologists teaching about current and future trends. Once again Search Engine Strategies holds-up to its reputation as a valuable resource worth the time and mone

March 17, 2008 No Comments Full Story

Simple and Effective SEO Tool

Simple and Effective SEO Tool

There are a plethora of search optimization tools available online. While one could do endless analysis and obsess over the Google PageRank for a domain, the real touchstone is folks finding your topic in a search for related information. Search optimization is a learned skill that comes in developing quality content and positioning it with effective URLs, titles, alt tags, keywords and well formed pages that are quick loading. One simple yet very helpful utility is the SERPs Finder from 4neu

August 17, 2007 No Comments Full Story

Websites are for People not Engines

Volumes are written about Search Engine Optimization and how to improve your PageRank. In truth, SEO is a means to an end, getting people to read your site. I thought it worth giving some simple steps to improve PageRanking. Anyone new to optimization can begin to feel that there is a great chasm of understanding to be gained before beginning web publishing. Posting information to a page that ranks well on search engines and written for ease of use by readers is actually deceptively simple. G

July 31, 2007 6 Comments Full Story

Search Engine Optimization Do’s and Don’ts

I've been in web development, design and publishing since the mid 1990's. I think I've seen just about every optimization trick in the book. There are many nuances to search engine optimization but if you follow some overarching guidelines, I promise you will grow healthy exposure to your site. This past month I've seen thoughtsparks.net traffic increase by 22% from the previous month. I've also turned-up number one on Google in search phrases like "nine random facts" out of 1,130,

June 28, 2007 13 Comments Full Story

Ever Own a Word in Google?

Kind of a quirky thought, but in Googling the word thoughtsparks 639 of the 640 results directly relate back to my site or postings in one form or fashion. The first page and a half of Google returns on my name Phil Stolle are mine as well. Then they are interspered with the other Phil Stolle from Germany and diverge from there for the remains of the 143,000 returns. Bloggers are coining new terms all the time to have unique addresses and putting their own spin on their topics. I enjoy develop

June 6, 2007 13 Comments Full Story