I’ve been called "Master of the Obvious" more than once in my life. In my drive to economize time at work I did a little research on the best way to automate reporting from Google Analytics. I found a way to loose myself of the woeful process of exporting data from Google Analytics and compiling reports into an Excel spreadsheet. While this provides a very customized view of information in one document for the executives, it’s a real time waster.
Yesterday I clicked on the "email" button next to export and whala, I’m scheduling a nifty pdf delivery of each report view on a monthly basis. Very nice graphical presentation, the same as online and it will drop right to my inbox. For the sake of not pilfering others with a montage of email, I’ll group the pdfs into one email or possibly aggregate them into one document with Acrobat.
Report generating for Adwords can be scheduled as well, but unlike Google Analytics it’s reporting mechanism is much more redumentary. Primarily Adwords offers different versions of spreadsheet reporting with no graphical charts. Seems like Google ought to kick-up the reporting features for Adwords.
A new feature Google has instituted is Benchmarking. It’s a voluntary metric where you allow Google to use your raw stats for comparison with other sites within a similar category. Pretty cool stuff for leveraging the value of your work if your site strikes way above the norm. It doesn’t seem to change much from month to month however, at least that’s what I’ve found in my categories. There are better tools out there for comparison, but interesting all the same. It’s the kind of stat to look at perhaps quarterly.
So there you have it, my "brilliant" find for the week.