The keynote speaker this morning at Search Engine Strategies Conference in New York this morning was Gordon McLeod discussed the evolution of the online Wall Street Journal. Interesting to note has been the bounce-back of mainstream online media. Like the WSJ many outlets have come of age in their online environment catching-up with the blogosphere. It’s quite impressive the gains made by the slower moving giants.
The best session of the day that I attended was the Business-to-Business Tactics session. This was one of the sessions that had the most practical input for the job that I do. One thing I appreciate about these type of events is the balance of breadth and depth. Probably the best info is related to segmenting the audience with respect to ads and landing pages.