Yahoo and Google Shoot-out: Local Search

Posted on March 20, 2007

It is interesting to watch Yahoo and Google jockeying for position in the search engine wars. Google often comes out on top, but Yahoo makes some good gains with some of their offerings that give Google a run for their money. Comparing http://local.yahoo.com and http://local.google.com I’d say Yahoo may have one this one. The yahoo interface has a more elegant interace with more comprehensive results. Both had the obligatory ads, map, and listing of the company. Yahoo added immediate return of additional web results which was very handy. Also, with Yahoo, clicking on the company link gave much more information including an opportunity to post a review about the business. Yep, I think I’ll be using Yahoo local for my yellow pages/find a business searches.

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