Occam’s Razor

Posted on February 6, 2007

Technology can seem so complex, but in truth the greatest challenge is to not over complicate the matter. Programming clean code, designing a sharp website, presenting a succinct marketing message can be accomplished with relatively straight forward creative development. Yes, that’s the challenge. The essentials, the bear necessities…William of Occam in the 14th century said it best, "entia non sunt multiplicanda praeter necessitatem" Translated this means, "entities should not be multiplied beyond necessity". The deeper I get into the technical and creative world, the more true this becomes. It has become my mantra, my constant companion for all projects. The KISS method, Keep It Simple Sister. The problem arises that new variables are added to projects all the time, i.e. scope creep. How does one account for this inevitable reality? In development, rather than coding to the content, code to the type of data. What are the common threads for all types of content? Simplicity makes way for scalability. In design, consistency makes way for flexibility. In messaging, focus makes way for creative expression. Containing oneself and the urge to let entities run amok will prove effective. The most powerful word in the English language? "No."

Filed Under Productivity, Philosophy, design |